Yujia Zhai is a senior student majoring in Art History, Media and Arts. Her research interest lies in the intersection of art, commerce, media, and technologies. Yujia has been working on a CSCC student research project Algorithmic Imaginaries: How Chinese Cultural Creators Negotiate with Personalization Systems, which is led by Fan Liang, Assistant Professor of Media at DKU. In May, the team had an abstract accepted by the 2022 ICA Conference, and Yujia presented their findings virtually at the largest conference in communication and media: