Innovation & Entrepreneurship have been given great attention within world's two largest and most dynamic economies. Innovation is about how new ideas are translated into new products and services and how new business models are created. Entrepreneurship is about how individuals together create new business value by mobilizing capital and taking risk.
With cross boundaries economic development and increasing newly e-business models, the college students are facing a critical challenge in exploring their individual values and career opportunities in the dynamic development and potentials of globalization.
The program will provide a global overview of key trends regarding cross-border innovation and entrepreneurial activity, and offer students useful guidance about the successful creation and early execution of a new venture. The students in this program will specifically learn the fundamentals of new venture business management and analysis, key operational tools and practical experience regarding creating viable business models for start-ups.
The overall length of the program is three weeks (July 21- August 9, 2019), including one week at DKU and two weeks at Duke University. During the first week at DKU, students will attend lectures on strategic planning & innovation, entrepreneurial leadership, introduction to high-tech and technology transfer, cost benefit analysis and green entrepreneurship, and venture capital investment in China. Along with the academic lectures, students will be provided with access to several entrepreneurial situations by visiting manufacturing firms, high-tech companies and start-ups, and venture capital funds. Students will get an overview of a variety of enterprises via discussions and interviews with enterprise managers and administrative staff.
The 2-week learning at Duke will teach students marketing, finance and business planning within the context of forming a start-up. Core concepts include establishing a value proposition; identifying an opportunity; intellectual property and technology management; marketing & financing a start-up; and exiting a company. The program has a technology focus, but many of the concepts apply to any start-up activity. Students will form teams to go through all the steps required to form a business, stopping short of executing legal agreements to do so. The experience is an ideal springboard for students who want to start a company or be part of an early-stage company in the future.
The program will be discussion-oriented requiring a high degree of participation by students in the classroom and site visits. Upon successful completing of the program, participant will receive a certification of attendance jointly delivered by DKU and Duke University, as well as an official transcript with two credits issued by Duke Kunshan University.