Venture Mentoring Program | Duke Kunshan University

Venture Mentoring Program

The Venture Mentoring ProgramTM Workshop - Introduction to Start-up Business Planning

December 9th to 11th, 2016 | Duke Kunshan University

Workshop Description

Introduction to Business Planning is part of the Venture Mentoring Program at Duke University- an entrepreneurship curriculum developed by entrepreneurs for entrepreneurs. Taught by successful, serial entrepreneurs with deep experience in marketing, finance and start-up operations, the program is targeted at technology enthusiasts who want to develop the broad skill-set needed to start and grow a new venture.

Workshop Arrangement

The two-day workshop will be structured as follows:









Lab-to-Market Paper


Technology Validation

Opportunity Identification

Microrelay Opportunity Analysis

Case Study

(Cronos 1)


Company Formation


Positioning Statement

Integrated Marketing Reading


Business Planning

Business Plan Development

Cronos Business Plan

Case Study (Cronos 2)




Application Instruction

Review the below instructions to prepare and apply for the Start-up Business Planning Workshop. We will appreciate your attention to ensure the completion of the process and materials on time. If you have questions after reviewing the below information, please contact us by program email or phone number +86 (0)512-36657089.

Online Application

The online application includes sections on general information, and academic/professional background.

Application deadline: November 30, 2016

*This workshop is funded by ERIC Grant of Duke University, which covers the workshop cost.



Younger than most other prestigious U.S. research universities, Duke University consistently ranks among the very best. Duke’s graduate and professional schools-in business, divinity, engineering, the environment, law, medicine, nursing and public policy-are among the leaders in their fields. Duke’s home campus is situated on nearly 9,000 acres in Durham, N.C. also is active internationally through the Duke-NUS Graduate Medical School in Singapore, Duke Kunshan University in China and numerous research and education programs across the globe.

Duke Kunshan University is a Sino-American partnership of Duke University and Wuhan University to create a world-class liberal arts and research university offering a range of academic programs for students from China and throughout the world. A non-profit, joint-venture institution, Duke Kunshan University was granted accreditation approval by China’s Ministry of Education in September 2013 and welcomed its inaugural class of students in August 2014.