Spurring Innovation in Public Health: A Crowdsourcing Approach in China | Duke Kunshan University
Spurring Innovation in Public Health: A Crowdsourcing Approach in China
Joseph D. Tucker

Assistant Professor, University of North Carolina at Chapel Hill

Nov 07th 2016 12:00 to 13:00
Room 1087, Academic Building

Summary of Talk:

A 1906 county fair in England had the group guess the weight of an ox. The mean guess of the crowd was accurate to within 2% of the actual weight and closer than estimates from agricultural experts. This suggests the wisdom of the crowd in some contexts. This talk with examine the use of crowdsourcing to enhance public health campaigns. We define crowdsourcing as having a group or community, instead of an individual, complete a task. The talk will examine evidence to support crowdsourcing for public health from three randomized controlled trials and one global contest. The presentation will allow the audience to better understand crowdsourcing in an applied Chinese public health context, design local crowdsourcing contests, and consider how best to evaluate their effectiveness.  Dr. Joseph D. Tucker, Assistant Professor of Medicine at UNC Project-China, will give the talk.  


Brief Biography:    

Joseph D. Tucker, MD, PhD, AM is an infectious diseases physician with a special interest in using crowdsourcing to improve health.  He is Assistant Professor of Medicine and Director of UNC Project-China. He leads US National Institutes of Health grants totaling over seven million USD. His team’s ongoing research investigates crowdsourcing to promote HIV testing, the social science and ethics of curing HIV, the health of African migrants in Guangzhou, and trust in patient-physician relationships.  His New England Journal of Medicine article on the social roots of syphilis in China helped catalyze policy change and spurred the development of a national 10 year plan to control syphilis.  He is the Chairman of the Steering Committee of Social Entrepreneurship for Sexual Health (SESH), a group focused on using crowdsourcing to improve health. He helped to organize the HepTestContest soliciting innovative HBV and HCV testing models. He is an Associate at the Harvard Asia Center and a Term Member of the Council on Foreign Relations.  He has contributed to several World Health Organization guidelines. Joe received his BA from Swarthmore, MD from UNC, AM (RSEA) from Harvard, and PhD from the London School of Hygiene and Tropical Medicine.