大自然的故事:学术化的环境政策故事 | 昆山杜克大学
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大自然的故事:学术化的环境政策故事

2018-03-09 09:002018-03-10 17:00

Based on ‘Storytelling is Serious Business’ workshop

originally developed by GEI and the Woodrow Wilson Center, China Environment Forum

Global Environmental Institute

Concept:

Right now in thousands of conference rooms around the world, innovative environmental solutions and excellent green ideas are being drowned out by monotone and monochrome power points. Meanwhile, the climate changes, the global temperature warms, and more CO2 is pumped into the air… The planet needs better environmental communications as soon as possible.  

 

Although the need has never been greater for environmental communications, there has also never been better tools for sharing a compelling message. In China, specifically, we’re witnessing a new nexus between environment, policy and communication technology as mobile APPs record air quality and big data scans of weibo expose illegal wildlife traders. Yet, researchers and scientists explain that its hard to cut through the cacophony of news to share their findings in an exciting way that inspires real change.

 

Storytelling is one of the strongest methodologies for communicating an idea in an interesting, memorable and impactful way. Applicable to text, image, video, spoken word and multi-media formats, storytelling techniques can turn any message into a beacon for action. It is the key for academics in the modern age, especially those in a critical field like environmental policy.

 

This workshop delves into storytelling techniques that students and professors can use when sharing their research and their expertise with fellow academics, public and government audiences. Through an extensive in-workshop exercise, hands-on activities, practice, games, case studies and lecture, the participants will learn how to turn their research into calls to action, inspiration for future research, winning funding proposals and the impetus for policy change.

 

Workshop Agenda

 

DAY 1: Building your narrative

09:00 - 10:15

Storytelling basics (narrative building blocks)

- Case study: GEI in Sixth Tone, NYT Climate Change, Chokepoint

10:15 – 12:00

 Introduction to group assignment, hands on work on narrative building

- Analyzing stories, go over main weaknesses/strengths of homework

12:00 – 01:00

Lunch/break

01:00 – 02:00

Photography

- How to take better photos; photo practice; photo essay building

02:00 – 03:00

Videography for Social Media

- 1-2 minute informative videos; make an expert interview video in group 

03:00 – 03:15

Break

03:15 – 04:30

Infographics, data visualization

- How to make an infographic; group activity

04:30 – 05:30

Pass back homework with individual comments

 
DAY 2: Sharing your story

09:00 – 10:00

Storytelling basics (narrative building blocks)

- Case study: GEI in Sixth Tone, NYT Climate Change, Chokepoint

10:00 – 11:30

 Introduction to group assignment, hands on work on narrative building

- Analyzing stories, go over main weaknesses/strengths of homework

11:30 – 12:30

 Introduction to group assignment, hands on work on narrative building

- Analyzing stories, go over main weaknesses/strengths of homework

12:30 – 02:30

 Introduction to group assignment, hands on work on narrative building

- Analyzing stories, go over main weaknesses/strengths of homework

02:30 – 05:00

Presentations, group critique

Workshop Homework/Assignments:

Pre-Workshop homework:

Choose a recent research paper that particularly spoke to you. Write an 800 word ‘blog’ style post for the environmental advocacy blog 350.org. Please indicate - and ideally, include - all multimedia (photo, video, infographic, etc.) that you would include in the blog post. You can use any format, style or voice to write the blog.

Include a 2 sentence introduction to yourself and your research at the end of the article.

 

Post-Workshop homework:

Edit, improve and polish the blog post you made before the workshop.

 

In-Workshop assignment:

Groups of 4 will work together to research and create a story on an environmental policy problem that is facing Duke Kunshan University. This should be something concrete and actionable (e.g. need more recycling bins, reduce food waste, need for more solar energy, etc.).

 

First, use your expertise to conduct a very simple research project, interviews etc., to gain an understanding of the problem. Then, use storytelling techniques to share the story of the research findings with a specific audience (students, media, administration/board of university, potential corporate partner/NGO partner to help you carry out your solution etc.).

 

You can choose to write a blog post, an op-ed, a photo-essay, a short video campaign, an infographic, etc. You’ll then present your research and your story to the group and receive feedback.

 

About Global Environmental Institute (GEI):

Global Environmental Institute (GEI) conducts research, develops tools, and provides support for China’s, and nearby countries’, sustainable development.

Since 2004, GEI has operated as a premier Chinese non-governmental, non-profit, environmental NGO dedicated to manifesting a China that achieves economic development through world-class environmental and social policies. We conduct our work via the GEI method: we implement market-based models by executing three key steps, research, pilot projects, and policy recommendations. Our team has expertise in the most pivotal fields of development, including renewable energy, climate change, community development, ecological conservation, and sustainable overseas investment.

The GEI method is currently present in projects operating across 25 of China’s provinces and 10 of China’s closest international partners including Democratic Republic of Congo, Myanmar, Sri Lanka and the United States. In these areas, we have effectively lowered carbon emissions; protected thousands of hectares of land; worked with officials and experts; improved international environmental negotiations; and brightened the livelihoods of villagers for the long-term.

As China continues to domestically progress and expand its international reach, GEI remains committed to the belief that environmental solutions must also address social and economic concerns.

www.geichina.org