Using Social Science to Design A Better World | 昆山杜克大学

Using Social Science to Design A Better World

例如: 2022/01/17
例如: 2022/01/17


Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff and Dollars and Sense.

In 2013 Bloomberg recognized Dan as one of Top 50 Most Influential thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.” Dan can be found at


Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior?

Why is it that many good innovations deployed to solve social problems fail to reach their full potential? Even when the right information has been communicated, people still behave against their best interest. The resistance to behavior change is strong and knowledge alone won’t cause them to make the switch. There are other factors at play.

We apply insights from behavioral science to understand how people make decisions and create solutions that can actually help change our behaviors. By drilling down to specific behavioral change interventions that work and those they don't though we might intuitively think they would work, you’ll uncover new opportunities to redesign products, programs and human experience that would lead to a better world!